Our Mission – Why We Created Duck Duck Surprise!
Duck Duck Surprise! was born from the joy of Jeep Ducking and Cruising Ducks—simple acts of kindness that spread smiles to strangers on the road and at sea. We wanted to carry that same spirit of surprise, connection, and cruising joy into everyday life. Our mission is to spark joy, kindness, and hope with every duck unboxed—because even the smallest surprises can make the biggest difference.
Unboxing Hope & Giving Back
Our ducks don’t just spread smiles—they also fund hope. A percentage of every sale supports research and treatment for chronic exertional compartment syndrome (CECS) and popliteal artery entrapment syndrome (PAES)—two rare mobility conditions that affect athletes, veterans, and anyone who pushes their body to the limit. You can learn more in our Quick Guide to CECS & PAES.
Like many fighting these conditions, our founder, Courtney Conley has battled them for over 20 years. She was only 14 when the symptoms began, and by high school she was an 11-letter varsity athlete who couldn’t run a mile. After countless doctors, misdiagnoses, failed surgeries, and rounds of physical therapy, she finally found hope and is beginning to experience freedom from pain. Courtney shares more of her journey in her personal letter.
Every duck you unbox extends that hope to others—whether they’re running marathons, serving our country, or simply cruising through life in search of freedom. For a deeper look at how your purchase makes a difference, read our full article on Unboxing Hope.
Breaking Free from the Shelf & Dashboard
Most collectibles end up gathering dust on a shelf or rolling around on a car dashboard—but not ours. Duck Duck Surprise! charms are designed to move with you.
Clip them to your bag, keys, lanyard, tumbler, or even your travel gear, and let them become part of your daily story. Whether you’re heading to class, cruising on vacation, tackling a new adventure, or simply grabbing coffee with friends, your duck is there to remind you that joy, kindness, and freedom can always come along for the ride.
And the best part? There are so many creative ways to style them! From backpacks and purses to tumblers and keyrings, every scuff, scratch, and smile collected along the way becomes part of your duck’s story. Check out our blog on 20 Fun and Creative Ways to Style Your Duck Duck Surprise! Bag Charms & Keychains for inspiration on how to make your duck truly yours.
Duck Duck Surprise! charms aren’t just collectibles—they’re companions for life’s experiences, sparking connection, nostalgia, and fun wherever you go.
Our Extraordinary Ducks
Not all duck keychains are created equal. Our ducks are a fashion-forward, modern take on the classic yellow-and-orange rubber duck. Against sleek black back with pops of color, our flocks include Magical Ducks™, Dessert Ducks™, and more—each mystery-packaged in a blind box so you never know which character you’ll be giving or getting.
From enchanting creatures with wings and sparkle to sweet treats brought to life as donuts, cupcakes, and cookies, our ducks are made to last and ready to travel. Clip them to your zippers, bags, keys, lanyards, or tumblers, and take them cruising through both extraordinary adventures and everyday moments.
For Extraordinary People
Just like our ducks, our customers are anything but ordinary. They’re Jeep lovers, cruisers, adventurers, collectors, pop-culture fans, athletes, and dreamers. They challenge the norm, break through glass ceilings, and go where others won’t.
Duck Duck Surprise! is for extraordinary people—those who believe that joy, kindness, and connection should travel with them wherever life goes.